You ever heard the phrase, “It’s not what you say, it’s how you say it?” That is never more true than on the internet. With everyone trying to get a retweet, encourage a like, spawn fan interaction, or drive viral content–it’s easy to become overwhelmed with the very mechanics of customer engagement. Recently, an infographic released by Quicksprout revealed some of the magic words of the internet and shared them with the rest of us! The findings were really interesting and frankly say more about the ways in which people perceive themselves than the ways in which traditional marketing strategy is packaged. For instance:
1. Facebook users like happy words and appeals. Word like “inspires”, “amuses”, “tell us”, “comment”, “submit”, and “post” all have a significant impact on user engagement.
2. Twitter users want it in plain (polite) language. Tweets that get the most engagement usually include “help”, “free”, “follow”, “you”, “please”, and “retweet.”
3. LinkedIn users think of themselves as innovative and resourceful yet humble. The most popular LinkedIn buzzwords are “increased”, “accomplished”, “under budget”, “improved”, and “developed.” Avoid words like “strategic”, “creative”, “innovative” (hey, you can think it but you can’t say it), “analytical”, and “patient”–these words will tank your interactions faster than any others.
4. Google+ users (probably) work at Google. Way out there in center field, Google + users (all 10 of them) seem to think they’re all Google employees (
probably not a coincidence) and respond best to words like “discover”, “create”, “share”, and “promote”.
If you want to discover the graphic for yourself (see what I did there?) then you can check it out here. And always keep in mind that the best strategy for consumer engagement is offering honest, reliable, and original content that meets a customer’s need. If you can do that, then everything else is just gravy.